Crisis Advocacy for Charities: Preparing for the Unexpected
One day, your charity is delivering essential services. The next, a government policy change, funding cut, or unexpected decision puts everything at risk.
Sound familiar? Unfortunately, sudden shifts in policy can and do happen—whether it’s a budget decision, regulatory change, or the withdrawal of a key funding source. The voluntary sector often finds itself reacting, scrambling for solutions, and struggling to keep services running.
But what if you could prepare for these moments in advance?
At Policy360, I help charities and voluntary organisations develop the strategies they need to navigate policy crises, influence decision-makers, and safeguard their funding. Crucially, I also work with organisations to increase their unrestricted income, so they have the financial buffer to weather storms like these.
Why Policy Shocks Happen—and How to Respond
1️⃣ Government Priorities Change Quickly
A new budget, an unexpected legal ruling, or a ministerial reshuffle can completely alter funding landscapes overnight. If your organisation is caught off guard, it may be too late to save vital services.
✔ What to do now: Policy360 can help you track upcoming policy changes and plan ahead so you’re not left reacting at the last minute.
2️⃣ Advocacy in a Crisis Requires a Clear, Fast Strategy
When a policy shift threatens your organisation, you need to respond quickly and effectively—whether through public campaigns, media engagement, or direct lobbying of decision-makers.
✔ What to do now: Work with Policy360 to create a rapid-response advocacy plan, so when a crisis hits, you know exactly who to engage, what to say, and how to mobilise support.
3️⃣ Over-Reliance on One Funding Stream is a Risk
Many charities depend heavily on government grants or contracts. But what happens if that funding suddenly disappears?
✔ What to do now: Diversify your income. Policy360 can help your organisation develop a fundraising strategy that increases unrestricted income, so you have a financial buffer to protect against sudden shocks.
How Policy360 Can Help Your Charity Prepare
I work with charities and voluntary organisations to proactively plan for crisis moments and ensure they have the financial stability to withstand uncertainty. Here’s how I can support your organisation:
✅ Crisis Advocacy Strategy: Helping you prepare for sudden policy shifts with a clear plan of action.
✅ Stakeholder Engagement: Mapping the key decision-makers who need to hear your case.
✅ Messaging & Communications: Crafting compelling narratives to rally public and political support.
✅ Fundraising & Income Diversification: Developing a sustainable fundraising strategy that increases unrestricted income, reducing reliance on government funding.
When policies change overnight, you don’t want to be caught scrambling—you want to be ready to act.
At Policy360, I can help you prepare for the unexpected, strengthen your financial resilience, and ensure your organisation has a voice when it matters most.
👉 Let’s get ahead of the crisis. Get in touch by emailing me at hello@policy360.co.uk to discuss how I can support your organisation today.
Struggling to Get Policymakers to Listen? Here’s Why (and How to Fix It).
You’ve done the research.
You’ve written the policy brief.
You’ve sent the email… And then? Silence.
📌 No reply.
📌 No action.
📌 No change.
It’s not that policymakers don’t care—it’s that they don’t have time for unclear, unfocused, or overly long messages.
If your policy message isn’t clear, concise, and aligned with their priorities, it will get ignored.
That’s why I’ve created this practical, no-fluff course to show you:
✅ The 3-step formula for a message that gets read—and acted on
✅ How to structure the perfect one-page policy brief
✅ How to frame your ask so it aligns with what policymakers care about
Policymakers will listen—when you know how to make them.
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🔗 Sign up here.