Policy 360 Insights: Leveraging Media to Amplify Your Policy Message

A Guide for Non-Profits

Hey everyone!

This week, we’re looking at a powerful but sometimes underused strategy for amplifying policy messages—media engagement. If your policy goals are to reach decision-makers, engage the public, or shift the conversation, getting your message into the media can be a game-changer. But how can you make sure your issue is heard and understood in the crowded world of news?

Whether you’re aiming to influence a local council decision, shape health policy, or contribute to national debates, the media can help bring your policy priorities to the forefront and connect you with people who can make things happen.

And a quick reminder—tomorrow’s podcast features Niamh Campbell, a brilliant journalist with the Belfast Telegraph. Niamh will share insider tips on how to connect with journalists and amplify your policy messages effectively. Don’t miss it!

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Why the Media Matters for Policy Impact

When it comes to policy influence, the media is one of the most powerful tools we have. Coverage in newspapers, online outlets, TV, and radio can generate awareness, build public support, and even pressure decision-makers to act. It’s especially useful for: