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You don’t need a campaign. You just need to begin.
Hi A lot of organisations tell me they’re “not doing advocacy.”
How to speak to power when you're not feeling powerful
Hi If you’re a small charity, community organisation or social enterprise trying to be heard in policy spaces, the odds can feel stacked.
What they don’t tell you about “evidence-based policy”
Hi I wanted to let you know that my newsletters are shifting focus slightly.
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Ellen Finlay
Making the Most of All-Party Groups (APGs)
An underused platform for influence, visibility, and relationship-building
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Ellen Finlay
What Policymakers Actually Think About Your Campaign
Understanding how political audiences receive, process, and respond to your message
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Ellen Finlay
Follow-Up or Fizzle Out: Mastering the Art of Political Persistence
Turning initial contact into long-term influence
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Ellen Finlay
Who to Influence — And When: MLAs, MPs, Councillors & Beyond
Understanding power, timing, and strategy in Northern Ireland’s political landscape
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Ellen Finlay
What Funders and Policymakers Really Want: Writing Impactful Reports and Briefings
Charities and community organisations do incredible work, but if funders and policymakers don’t understand your impact, securing funding and influencing…
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Ellen Finlay
Crisis Advocacy for Charities: Preparing for the Unexpected
One day, your charity is delivering essential services.
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Ellen Finlay
Election Countdown: How You Can Prepare Now for Maximum Impact
With two years until the next Northern Ireland Assembly election and local council elections also on the horizon, now is the time for charities and…
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Ellen Finlay
Policy Messaging Mistakes That Weaken Your Advocacy
(And How to Fix Them)
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Ellen Finlay
The Unspoken Rules of Political Influence
Read More to Learn How You Can Use Them Too
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Ellen Finlay
Policy360 Substack
Policy360 Substack
✨ Welcome to Policy360 with Ellen Finlay! Get insider insights on public affairs, policy advocacy, and partnership strategies. Subscribe for exclusive content, real-world stories, and CPD points—and learn how to influence change that matters.

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